THE BRIEF
Quadrant was first attracted to Goodlife Health Clubs due to strong brand name and market position, track record of earnings growth, high quality management, exposure to a proven, growing and attractive market and opportunity for further value enhancing acquisitions.
Quadrant first acquired Goodlife Health Clubs in October 2016, which was followed by the acquisitions of Jetts Australia in November 2016 and Fitness First Australia in December 2016. The operations of these brands have been combined under the banner of Fitness and Lifestyle Group.
OUR APPROACH
The company is focussed on a number of initiatives to improve the business and drive earnings growth including
- Focusing on enhancing member experience
- Driving organic net member growth through targeted brand initiatives and new customer propositions including investment in technology
- 24/7 gym conversion on select gyms and sites
- Roll-out of new offerings across the group such as Hypoxi
- Greenfield and brownfield expansion across the network and into new regions
- Adjacency opportunities leveraging the existing healthclub member base
- Realisation of operational improvements and efficiencies across the brand network
- Investment into management and operational staff – continue to invest in calibre of team as required